Your Kinesiology Connection
Charter Member
Ketra Armstrong PhD
Associate Dean for Graduate and Faculty Affairs
Professor of Sport Management
Co-Director, Michigan Center for Sport Management
Areas of Interest
Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
Instructor
Publications
2011
(2011). Lifting the Veils and Illuminating the Shadows”: Furthering the Explorations of Race and Ethnicity in Sport Management.
Journal of Sport Management. 25(2),
(2011). Self, social, team and situational factors influencing televised sports viewership.
Journal of Applied Marketing Theory. 2(1),
2010
(2010). Sport marketing.
In P. Pedersen, J. Parks, J. Quarterman, & L. Thibeault’s (eds) Contemporary sport management.
2008
(2008). Consumers of Color and the Culture of Sport Attendance.
Sport Marketing Quarterly. 17(4),
(2008). Gender differences in motives for television viewership.
International Journal of Sport Management. 9(1),
2007
(2007). Blacks’ consumption of sport: Race matters!.
In D. Brooks& R. Althouse (Eds.) Diversity and social justice in college sports: Sport management and the student athlete. 357-378.
(2007). Women of Color in sport leadership.
In M. Hums, G. Bower, & H. Grappendorf’s (Eds.) Women as leaders in sport: Impact and influence. 269-298.
(2007). The Nature of Black Women’s Leadership in Community Recreation Sport: An Illustration of Black Feminist Thought.
Women in Sport & Physical Activity Journal. 16(1),
(2007). Self, Situations, and Sport Consumption: An Exploratory Study of Symbolic Interactionism.
Journal of Sport Behavior. 30(2),
2006
(2006). Impulse Purchases of Sport Team Licensed Merchandise: What Matters?.
Journal of Sport Management. 20(1),
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Graduate Assistantship, Sport Management (Armstrong)
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-- Race, ethnicity, or gender in sport;
-- Social psychology, consumer behavior, and management theory.
Fully funded by U-M Kinesiology.
Email ketra@umich.edu
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