Ketra Armstrong PhD

Associate Dean for Graduate and Faculty Affairs
Professor of Sport Management
Co-Director, Michigan Center for Sport Management

Areas of Interest

Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.



Armstrong, K. L. (2013).  Towards a Black Psychology of leisure: An 'Akbarian' critique. Western Journal of Black Studies. 37(3), 



Blann, F. W., & Armstrong K. L. (2010).  Sport marketing. In P. Pedersen, J. Parks, J. Quarterman, & L. Thibeault’s (eds) Contemporary sport management.


Armstrong, K. L. (2008).  Consumers of Color and the Culture of Sport Attendance. Sport Marketing Quarterly. 17(4), 
Lee, D., & Armstrong K. L. (2008).  Gender differences in motives for television viewership. International Journal of Sport Management. 9(1), 


Armstrong, K. L. (2007).  Blacks’ consumption of sport: Race matters!. In D. Brooks& R. Althouse (Eds.) Diversity and social justice in college sports: Sport management and the student athlete. 357-378.
Armstrong, K. L., & O’Bryant C. (2007).  Women of Color in sport leadership. In M. Hums, G. Bower, & H. Grappendorf’s (Eds.) Women as leaders in sport: Impact and influence. 269-298.

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