Why Choose Sport Management?
Mission
Educational Objectives
Forms and Bulletins
SM Faculty
SM Links

See also...
SM Alumni and Their Careers
What Can I Do with My Major: SM

Michigan Sport Business Conference (MSBC)

View the Facebook photo album of the highly successful Michigan Sport Business Conference (MSBC), held November 9 at the Ross School of Business. This sold-out event featured sport business leaders and media personalities including Stephen M. Ross, Mike Tirico, and Dhani Jones (pictured, right, with a student attendee). It was sponsored by the School of Kinesiology and Ross School of Business, and organized by dual majors Brandon Rhodes and Dustin Cairo.

Read the annarbor.com feature on this event!

Why Choose Sport Management?

If you want to combine your love of sports with a career in business, consider the Sport Management program! Graduates go on to exciting careers in marketing, broadcasting, sales, law, sponsorship, and many other fields. The SM program familiarizes students with diverse aspects of sport management, including:

• legal and ethical issues;
• organizational strategy and behavior;
• promotion and marketing;
• fund-raising;
• finance and economics;
• facility management;
• media; and
• research methods.

Students take business prerequisites and liberal arts courses during freshman and sophomore years, and apply for SM program admission during their sophomore year. Once admitted, SM majors take sport-specific business courses with their cohort. They may choose to complete a dual degree with the Ross School of Business.

Internships and field experiences provide students with on-the-job training and networking opportunities with organizations such as Adidas, the New York Jets, Palace Sports and Entertainment, Octagon, and the PGA.

Top 5 Reasons to Study Sport Management at U-M

5. Excellent preparation for graduate work in Law or Business
4. Study or intern abroad
3. Networking opportunities with alums
2. World-renowned faculty
1. Abundant internship opportunities

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Mission

We are committed to providing our students with solid theoretical and empirical knowledge, and professional skills that will enable them to succeed in their post-university lives. In particular, the department’s mission is to:

• Provide rigorous undergraduate and graduate training that integrates the liberal arts, the sport sciences and traditional business disciplines;
• Collaborate with sport industry leaders to develop curricular and professional experiences that optimally prepare students for academic and sport industry careers;
• Contribute to the advancement of sport business knowledge through scholarship consistent with the research mission of the university.

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Educational Objectives

Sport Management (SM) leads to a Kinesiology Bachelor of Arts degree and provides students with outstanding preparation for entry-level professional positions in sport industries. During the first and second year (level one) students must complete a series of required courses, make significant progress toward an additional set of strongly recommended foundation courses, and take distribution courses. Overall, level-one students are expected to complete at least 55 credit hours during these two years.

Advancement to the second level of the program (years three and four) is competitive. Highest consideration will be given to those students who have successfully completed all required and recommended courses. Courses taken during years three and four provide students with a strong knowledge base in sport-industry related management, marketing, finance, and organizational behavior. In addition, students will have the opportunity to take advanced courses that focus on specialized issues related to the business of sport. Students are encouraged to apply the knowledge they gained in the classroom through field experiences or internships in sport industries.

SM Course Offerings

• Historical and Sociological Bases of Human Movement
• Economics of Sport
• Psychological Aspects of Sport and Exercise
• Race Relations, Cultural Images, and Sport
• Brand Strategy and Advertising Campaigns

Full list of SM Courses

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Forms and Bulletins

School Bulletin
Bulletin Undergraduate 2012-13
Bulletin SM Section 2012-13

SM-Specific:

Level 2
SM Level 2 Application Guidelines
SM Level 2 Application

SM 290
SM 290 Guidelines (PDF)
SM 290 Guidelines (Word)

SM 403
SM 403 Guidelines (PDF)
SM 403 Guidelines (Word)

Sample 4-Year Curriculum
SM Sample Curriculum 2012-13
SM Sample Curriculum 2011-12
SM Sample Curriculum 2010-11
SM Sample Curriculum 2009-10
SM Sample Curriculum 2008-09
SM Sample Curriculum 2007-08
SM Sample Curriculum 2006-07

Record Sheets
SM Record Sheet 2012-13
SM Record Sheet 2011-12
SM Record Sheet 2010-11
SM Record Sheet 2009-10
SM Record Sheet 2008-09
SM Record Sheet 2007-08
SM Record Sheet 2006-07

Dual Degree
SM and BBA Record Sheet 2012-13
SM and BBA 5 Year Curriculum 2012-13

Earlier versions

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SM Faculty

Ketra Armstrong PhD (ketra@umich.edu)
Kathy Babiak PhD (kbabiak@umich.edu)
Jay Basten Ph.D. (jbasten@umich.edu)
Rod Fort PhD (rodfort@umich.edu)
Thomas George Ph.D. (trgeorge@umich.edu)
Kathryn Heinze Ph.D. (wheelerk@umich.edu)
Dae Hee Kwak Ph.D. (kwakd@umich.edu)
David Moore Ph.D. (djmoore@umich.edu)
Mark Rosentraub Ph.D. (msrosen@umich.edu)
Stefan Szymanski PhD (stefansz@umich.edu)
Jason Winfree Ph.D. (jwinfree@umich.edu)

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SM Links

North American Society for Sport Management
www.nassm.com

Sport Marketing Association
www.sportmarketingassociation.com

International Association of Venue Managers
www.iavm.org/

Association for Women in Sports Media
www.awsmonline.org

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