Your Kinesiology Connection
If you want to combine your love of sports with a career in business, consider the Sport Management program! Graduates go on to exciting careers in marketing, broadcasting, sales, law, sponsorship, and many other fields. The SM program familiarizes students with diverse aspects of sport management, including:
Students take business prerequisites and liberal arts courses during freshman and sophomore years, and apply for SM program admission during their sophomore year. Once admitted, SM majors take sport-specific business courses with their cohort. They may choose to complete a dual degree with the Ross School of Business.
Internships and field experiences provide students with on-the-job training and networking opportunities with organizations such as Adidas, the New York Jets, Palace Sports and Entertainment, Octagon, and the PGA.
Top 5 Reasons to Study Sport Management at U-M
5. Excellent preparation for graduate work in Law or Business
4. Study or intern abroad
3. Networking opportunities with alums
2. World-renowned faculty
1. Abundant internship opportunities
We are committed to providing our students with solid theoretical and empirical knowledge, and professional skills that will enable them to succeed in their post-university lives. In particular, the department’s mission is to:
Sport Management (SM) leads to a Kinesiology Bachelor of Arts degree and provides students with outstanding preparation for entry-level professional positions in sport industries. During the first and second year (level one) students must complete a series of required courses, make significant progress toward an additional set of strongly recommended foundation courses, and take distribution courses. Overall, level-one students are expected to complete at least 55 credit hours during these two years.
Advancement to the second level of the program (years three and four) is competitive. Highest consideration will be given to those students who have successfully completed all required and recommended courses. Courses taken during years three and four provide students with a strong knowledge base in sport-industry related management, marketing, finance, and organizational behavior. In addition, students will have the opportunity to take advanced courses that focus on specialized issues related to the business of sport. Students are encouraged to apply the knowledge they gained in the classroom through field experiences or internships in sport industries.
SM Course Offerings
- Historical and Sociological Bases of Human Movement
- Economics of Sport
- Psychological Aspects of Sport and Exercise
- Race Relations, Cultural Images, and Sport
- Brand Strategy and Advertising Campaigns
Sample 4-Year Curriculum
North American Society for Sport Management
Sport Marketing Association
International Association of Venue Managers
Association for Women in Sports Media
Your Kinesiology Connection
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