Meet the Sport Management Advisory Board: Click photo to learn more.  Meet the Sport Management Advisory Board: Click photo to learn more.
Why Choose Sport Management?
Educational Objectives
Forms and Bulletins
SM Faculty
SM Links

See also...
SM Course Descriptions
SM Alumni and Their Careers
What Can I Do with My Major: SM

Why Choose Sport Management?

If you want to combine your love of sports with a career in business, consider the Sport Management program! Graduates go on to exciting careers in marketing, broadcasting, sales, law, sponsorship, and many other fields. The SM program familiarizes students with diverse aspects of sport management, including:

  • legal and ethical issues;
  • organizational strategy and behavior;
  • promotion and marketing;
  • fund-raising;
  • finance and economics;
  • facility management;
  • media; and
  • research methods.

Students take business prerequisites and liberal arts courses during freshman and sophomore years, and apply for SM program admission during their sophomore year. Once admitted, SM majors take sport-specific business courses with their cohort. They may choose to complete a dual degree with the Ross School of Business.

Internships and field experiences provide students with on-the-job training and networking opportunities with organizations such as Adidas, the New York Jets, Palace Sports and Entertainment, Octagon, and the PGA.

Top 5 Reasons to Study Sport Management at U-M

5. Excellent preparation for graduate work in Law or Business
4. Study or intern abroad
3. Networking opportunities with alums
2. World-renowned faculty
1. Abundant internship opportunities

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We are committed to providing our students with solid theoretical and empirical knowledge, and professional skills that will enable them to succeed in their post-university lives. In particular, the department’s mission is to:

  • Provide rigorous undergraduate and graduate training that integrates the liberal arts, the sport sciences and traditional business disciplines;
  • Collaborate with sport industry leaders to develop curricular and professional experiences that optimally prepare students for academic and sport industry careers;
  • Contribute to the advancement of sport business knowledge through scholarship consistent with the research mission of the university.

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Educational Objectives

Sport Management (SM) leads to a Kinesiology Bachelor of Arts degree and provides students with outstanding preparation for entry-level professional positions in sport industries. During the first and second year (level one) students must complete a series of required courses, make significant progress toward an additional set of strongly recommended foundation courses, and take distribution courses. Overall, level-one students are expected to complete at least 55 credit hours during these two years.

Advancement to the second level of the program (years three and four) is competitive. Highest consideration will be given to those students who have successfully completed all required and recommended courses. Courses taken during years three and four provide students with a strong knowledge base in sport-industry related management, marketing, finance, and organizational behavior. In addition, students will have the opportunity to take advanced courses that focus on specialized issues related to the business of sport. Students are encouraged to apply the knowledge they gained in the classroom through field experiences or internships in sport industries.

SM Course Offerings

  • Historical and Sociological Bases of Human Movement
  • Economics of Sport
  • Psychological Aspects of Sport and Exercise
  • Race Relations, Cultural Images, and Sport
  • Brand Strategy and Advertising Campaigns

Full list of SM Courses

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Forms and Bulletins

School Bulletin
Bulletin Undergraduate 2014-15
Bulletin SM Section

SM Documents

Level 2
SM Level 2 Application Guidelines
SM Level 2 Application

SM 290
Sport Management Level One Field Experience Guidelines (PDF)
Sport Management Level One Field Experience Guidelines (Word download)

SM 403
SM 403 Field Experience Guidelines (PDF)
SM 403 Field Experience Guidelines (Word download)

Sample 4-Year Curriculum
SM Sample Curriculum 2014-15
SM Sample Curriculum 2013-14
SM Sample Curriculum 2012-13
SM Sample Curriculum 2011-12
SM Sample Curriculum 2010-11

Record Sheets
SM Record Sheet 2014-15
SM Record Sheet 2013-14
SM Record Sheet 2012-13
SM Record Sheet 2011-12
SM Record Sheet 2010-11

Earlier versions of SM documents.

Dual Degree: BBA/SM

Sample 4-Year Curriculum
SM and BBA Sample Curriculum 2014-15
SM and BBA Sample Curriculum 2012-13

Record Sheets
SM and BBA Record Sheet 2014-15
SM and BBA Record Sheet 2012-13

SM Dual Required Courses (2013 Incoming Freshmen)

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SM Faculty

Ketra Armstrong (
Kathy Babiak (
Jay Basten (
Kelli Donahue (
Rod Fort (
Thomas George (
Kathryn Heinze (
Nicole Hultgren (
Dae Hee Kwak (
Jennifer LaRoche (
Judith Grant Long (
David Moore (
Adriana Phelan (
Mark Rosentraub (
Stefan Szymanski (

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North American Society for Sport Management

Sport Marketing Association

International Association of Venue Managers

Association for Women in Sports Media

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Your Kinesiology Connection

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