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Cousens, L., Babiak K., & Slack T. (2000).  Adopting a relationship marketing paradigm: The case of the National Basketball Association. International Journal of Sports Marketing and Sponsorship. 2, 331 - 356.
Cousens, L., Babiak K., & Bradish C. L. (2006).  Beyond sponsorship: Re-framing corporate-sport relationships. Sport Management Review. 9(1), 1 - 23.

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