The University of Michigan's newest public service announcement, titled "This Is Your Day, No Other!," features School of Kinesiology classrooms, labs, students, and faculty, including Deanna Gates, associate professor of Movement Science; Kathy Kern, Applied Exercise Science and Movement Science lecturer; and Adam Lepley, clinical associate professor of Applied Exercise Science, Athletic Training, and Movement Science.

The PSA will air during Michigan football games and on assorted digital platforms. Several different iterations will be launched over the next year.

Watch the video via YouTube below.