![Students hanging out on the grass in front of Angell Hall](/sites/default/files/styles/page_hero_large/public/2020-08/hero_1_0.jpg?itok=sPIcuOIM)
SM Associate Professor Kwak talks Gatorade in Front Office Sports article
![Gatorade coolers in front of table](/sites/default/files/styles/featured_image/public/gatorade.jpg?itok=wxxyW5_S)
Gatorade Focuses on G League as a Pathway for Innovation
The G League naming rights do help distinguish Gatorade as an unquestioned leader in the basketball space, said Dae Hee Kwak, an associate professor of sport management at the University of Michigan. Kwak said the company’s access is key for Kearney’s stated mission of testing out products and providing athlete support, but also for gaining further global exposure that goes beyond the frequent exposure of Gatorade bottles and orange coolers.
Read more: Gatorade G League