Why do women make up the majority of fans at South Korea's sporting events?
Sport management faculty Dae Hee Kwak and NaRi Shin spoke to the New York Times about this unique pattern.
At athletic events in most countries, men make up more of the fans cheering in the stands (despite the increasing attention on and representation of women within sports).
In South Korea, though, women have a robust presence at sports games. Sport management associate professor Dae Hee Kwak and sport management assistant professor NaRi Shin shared their insight about this phenomenon with the New York Times.
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