Brian McCullough
Q: Out of everything you're working on, what are you most excited about and why?
A: One of the most exciting things that I'm working on right now are scope 3 emissions [greenhouse gases produced indirectly by an organization in ways that are out of their control]. We're specifically focusing on fan travel — the largest environmental impact of a sporting event. Right now, the calculations operate under assumptions the EPA has formulated; the research that we’re doing is hopefully going to help individual organizations and events create their own assumptions and empower them to do this data analysis on their own.
I'm also looking at how greenwashing occurs, so we can try to prevent it and more authentically call it out when it’s happening.
Q: What's the most meaningful or satisfying aspect of your work?
A: Seeing organizations that might be reluctant to engage with environmental sustainability start to implement initiatives that have positive impacts on their organization, through extra economic gains but also, ultimately, reduction in harmful environmental impacts while maintaining the fan experience.
Q: How do you balance your time between the demands of your work and personal life?
A: When I leave the office, it is a strong disconnect. We live on a dirt road and when I turn off the pavement onto the dirt — when the tires hit that — it is releasing. I love working in the yard and playing with my boys around the house; since it’s an older house, there are always projects that keep me busy.
Q: What's your favorite thing about our school?
A: It's the creativity and innovation of the faculty and the drive and aspirations of our students. I feed a lot off of that.
Q: Which states have you lived in? Which was your favorite, and why?
A: I’ve lived in California, Texas, New York, Ohio, Michigan, and Washington. My favorite is California; I lived there the longest, and I love the Pacific Ocean and the mountains and everything in between. You get it all there.
Q: What's one fun or surprising thing about you?
A: I love baseball; I played in college, but I enjoy youth coaching more than I ever did playing. When I was in grad school, I coached an 11-year-old team that won a state championship. There's something about it that feels similar to teaching.
Q: If you could go on vacation anywhere, where would it be and why?
A: Lake Tahoe. It’s the best place on Earth. No matter what season you go there, there’s always something to do. We typically go during the summer and hike and swim.
Q: What's one thing you'd like to brag about (personally or professionally)?
A: My wife, Ashley, and my sons, Fulton and Kilian, without a doubt. If you talk with me, you will inevitably hear me brag on them. They're everything to me and why I do what I do.
The most meaningful aspect of my work is when sports organizations that might be reluctant to engage with environmental sustainability start to implement initiatives that have positive impacts on their organization, through extra economic gains but also, ultimately, reduction in harmful environmental impacts while maintaining the fan experience.