Scott Doyne, SM '96
Q: What have you been doing since graduating from Michigan Kinesiology?
A: I've held a variety of leadership roles in the sports media industry. I've served as a senior vice president for Warner Bros Discovery Sports and partnered with major leagues, including the NBA, MLB, NCAA, NHL, PGA Tour, and NASCAR. I've also worked as senior vice president of product strategy at WarnerMedia, where I led a company-wide team of internal strategists advising the organization on direct-to-consumer best practices. While at Turner Sports and Bleacher Report, my teams won multiple awards including Emmy, Clio, and Webby recognitions.
I'm now the CEO of Doyne Services, LLC, a career coaching and development enterprise dedicated to helping people define and achieve their dreams through a structured approach to career transition. I received my certification from the International Coaching Federation and have conducted more than 500 coaching sessions, trying to empower individuals to reach their full potential in their careers and personal lives.
Q: Tell us a bit about your experience in the U-M Kinesiology program.
A: The most valuable connection I made in Kinesiology was meeting my future wife, Aimee Barocas Doyne. We are celebrating our 25th anniversary in January 2024.
Q: What's the U-M memory you'll always remember?
A: Co-founding WOLV Student Television with my classmate and friend, Danny Schwab.
Q: In your opinion, what's the best part of the program?
A: Professors who understand and encourage extracurricular engagement to best internalize and realize your educational growth.
Q: Which Kines course had the greatest impact on you?
A: Anatomy 101 — the class where I met my wife.
Q: What would you like prospective students to know about the program?
A: U-M Kinesiology alumni have significantly impacted the growth of the entire sports industry and are now in position to help the next generation of leaders.
Q: What activity would you recommend students do before they graduate?
A: Attend a road football game to experience the presence of U-M alumni everywhere. You’re never far away from your next “Go Blue” moment.
Q: How has your Kinesiology degree contributed to your success?
A: My career in sports management was conceived and launched at the University of Michigan’s School of Kinesiology. My teachers and advisors enabled opportunities for classroom and practical learning. I’d like to especially thank Bruce Watkins, Pat Malloy, Brad Brady, Harry McLaughlin, and Shelly Kovacs.
Q: What activities do you make sure you do when you're back in Ann Arbor (or on campus)?
A: Attend the Michigan Sports Business Conference, meet with as many students as possible, visit with local mentors, and eat at my favorite restaurants.
U-M Kinesiology alumni have significantly impacted the growth of the entire sports industry and are now in position to help the next generation of leaders.