SM 246
Course Info
Course Name
Principles of Marketing
Credit Hours
3
Term
Fall
Spring
Winter
RO Name
Prin of Marketing
Level
Undergraduate
Description
Intended for students with no previous exposure to marketing, this course introduces basic marketing concepts, advertising, consumer behavior, strategic planning and the marketing of sport, fitness and health as a consumer service. (Previously SM 346.)
Prerequisites
Enforced prerequisite: SM Level II
Component
LEC