Academics
Sport Management
Student Groups
Sport Management majors lead and participate in student-run campus organizations like:
- Michigan Sport Business Conference (MSBC), ranked the #1 U.S. sports business conference by Forbes
- Michigan Sport Business Inclusion Community (MSBIC)
- Michigan Sport Consulting Group (MSCG)
- Michigan Sport Venture Group (MSVG)
- Michigan Sports Analytics Society (MSAS)
- Michigan Women Empowerment in Sport and Entertainment (MWESE)
- Sport Business Association (SBA)
Learn more about each one below:
MICHIGAN SPORT BUSINESS CONFERENCE (MSBC)
Mission: To inspire creativity and innovation in the sport industry while connecting current and future sport business leaders.
The MSBC is the premier undergraduate-run sport business conference in the United States. Leaders from all facets of the sport business industry come to speak and network at the MSBC annually. Connections made at the MSBC have resulted in internships, jobs, new business ventures, and development opportunities. Undergraduate students from all majors are invited to attend the conference and also to apply to become a member of the MSBC Planning Team.
Photo: The MSBC 2019 Planning Team on the field in the Big House.
MICHIGAN SPORT BUSINESS INCLUSION COMMUNITY (MSBIC)
Mission: To build and foster community among historically underrepresented students in sports and entertainment.
SBIC is comprised of students from all majors interested in sports and entertainment. Our purpose is to inspire, connect, and grow our community through civic engagement and professional development. Members have access to mentorship and professional development opportunities. These include learning about various industries and developing recruiting skills. SBIC also leads outreach to encourage underrepresented students to consider careers in sports and entertainment.
MICHIGAN SPORT CONSULTING GROUP (MSCG)
Mission: To personally and professionally develop students through authentic projects with real-world clients in the sport business industry.
MSCG is a group of committed students, predominantly from the Sport Management program, as well as students majoring in Business, Industrial & Operations Engineering, Computer Science, and Economics. MSCG thrives on diversity of thought and enthusiastic engagement through all levels of the organization, from Analysts to the Executive Board members. MSCG develops creative insights and recommendations to provide clients with solutions to their real-world business challenges.
In past years, MSCG students have gained valuable experience consulting on projects with various clients including the Miami Dolphins, Major League Baseball, the New York Mets, Oak View Group (OVG), Rossetti, ASM Global, and many more. Each semester, MSCG aims to work with new clients in interesting spaces to continue providing unique experiences for students that enhance their education and extend learning outside of the classroom.
Photo: MSCG members pose for full-club photo before practicing final client presentations (Winter 2020)
MICHIGAN SPORT VENTURE GROUP (MSVG)
Mission: To cultivate an emerging community for sports entrepreneurship and investment empowering students for success in sport finance and business development.
MSVG is a group of undergraduate students dedicated to fostering entrepreneurship and investment within the sports, media, and entertainment industry. MSVG is committed to cultivating a thriving community where innovation, startups, and venture creation converge within the sports industry.
Guided by faculty support and insights from the Sport Management program, MSVG offers a unique platform for students to delve into the realm of sports entrepreneurship. With an emphasis on hands-on learning in key areas such as consumer research, private investment, and product development, MSVG's approach empowers students to translate ideas into actions. This development allows students to foster the skills needed for successful entrepreneurial ventures in the sports sector.
Photo: Members of MSVG "take it to the next level" in the School of Kinesiology.
MICHIGAN SPORTS ANALYTICS SOCIETY (MSAS)
Mission: To foster and grow sport analytics on the University of Michigan campus by creating a network of students, faculty, alumni, and industry professionals interested in sport analytics.
MSAS draws its membership from students of diverse majors on campus, like Sport Management, Data Science, Statistics, and Computer Science. With faculty support and advising from the Sport Management program and the School of Information, MSAS students benefit from the guidance of faculty with expertise in the business of sport and analytics. Students also benefit by working on client-based projects with industry partners, like Michigan Football, Basketball, Softball, and Lacrosse. MSAS currently houses two sub-organizations: Michigan Sabermetrics (M-SABR), focusing on baseball, and Michigan Football Analytics (M-FANS), focusing on football.
Photo: MSAS member Advay Muchoor explains his work on PlayerLoad and Distance using data collected from the Catapult technology with the Varsity Men's Lacrosse team.
MICHIGAN WOMEN EMPOWERMENT IN SPORT & ENTERTAINMENT (MWESE)
Mission: To provide students with opportunities to create strong connections with peers and industry professionals, stimulating personal growth and expanding professional networks.
MWESE is committed to the development and professional growth of women in the sport and entertainment industries. Students from all majors who are interested in working in sport and entertainment are welcome to join. Members participate in year-round events designed to foster individual connections with industry professionals in a smaller setting, like panel presentations and round table discussions.
Photo: Top row left to right MWESE President (2019-2020) Sarah Perrigo; Lindsey Reich; Sofia Perri; Co-Director of Event Planning (2021-2022) Jill Wilson. Bottom row left to right Mary Curry; MWESE President (2020-2021) Annie Schnoll; Membership Chair (2020-2022) Shruti Goenka; Jordin Rickard.
SPORT BUSINESS ASSOCIATION (SBA)
Mission: To provide students with professional development opportunities while preparing them to be future leaders who will make meaningful contributions to the sport & entertainment industry.
SBA students gain knowledge of the sport and entertainment industry by participating in year-round events strategically planned and executed by the SBA student leadership team. SBA events provide valuable opportunities for members to engage with and learn from their peers and top industry executives from across the globe through speaker events, professional development workshops, and on-site organization visits. SBA students have visited leading organizations in Chicago; Detroit; Los Angeles; London, UK; and New York. SBA welcomes undergraduate students from all majors who are passionate about pursuing a career in sport and entertainment.
Photo: SBA/SM London Spring Break 2019 trip participants at Old Trafford Stadium in Manchester, England.