Sport Management

Student Groups

Sport Management majors lead and participate in student-run campus organizations. Learn more about each group below.

audience and speaker at MSBC conference

Mission: To inspire creativity and innovation in the sport industry while connecting current and future sport business leaders.

MSBC is the premier undergraduate-run sport business conference in the United States. MSBC is continuously striving to foster creativity, facilitate cutting-edge conversations, and uplift diverse voices. Prominent leaders from all sectors of the sport and entertainment industry devote their time to speaking and networking at MSBC annually in the fall. Connections made at MSBC have resulted in internships, jobs, and new business ventures. Over its fourteen years, MSBC has educated and provided opportunities for thousands of passionate students and industry professionals nationwide. Undergraduate students from all majors are invited to attend the conference and apply to become a member of the fully student-run MSBC Planning Team.

SBIC group members at the Atlanta Braves baseball park

Mission: To empower and enhance the experience of historically underrepresented students pursuing a career in sports and entertainment through building and fostering community.

About SBIC:  We are a University of Michigan student organization dedicated to promoting inclusion and providing opportunities for underrepresented students interested in careers in sport business through advocacy, mentorship, and community. The Michigan Sport Business Inclusion Community aspires to contribute to the advancement of the larger sport industry by developing forward-thinking, informed, and cultured professionals. Through networking, speaker events, and recruitment events, we aim to introduce and foster community among everyone, including racial minorities interested in sport business, creating a network of sport business students nationwide. In order to create career development and growth opportunities for diverse students, we help establish authentic personal and professional relationships between members, alumni, and industry professionals, and emphasize the importance of advocacy from allies, alumni, and industry professionals. We are a beacon of diversity within the School of Kinesiology program to share DEI ideas and best practices with other Sport Management student organizations.

MSCG members at the Deloitte Chicago office

Mission - To personally and professionally develop students through real-world consulting engagements with companies across the sport business industry.

Established in 2017, MSCG is the nation’s first undergraduate-run sports consulting group. With 60 members representing 15 different majors, MSCG cultivates innovation, creativity, and critical thinking to address complex challenges in the sport business industry. Distinguished organizations, including the PGA Tour, MLB, Google, NFL, Sport Business Journal, and New York Mets, have turned to MSCG for strategic recommendations and solutions. Through these hands-on projects, analysts gain expertise in areas such as partnership analysis, business growth metrics, and economic impact reports. Dedicated to personal and professional development, MSCG prepares students for successful careers in the industry. Undergraduate students from all majors are encouraged to apply to MSCG.

Members of MSVG

Mission: To foster a community on campus that bridges the gap between the dynamic worlds of venture capital/startups and the sports, media, & entertainment industries through leadership and experience.

Michigan Sport Venture Group (MSVG) is a dynamic and forward-thinking organization aimed at empowering students to excel in the sports entrepreneurship and investment space. The heart of our mission is to cultivate a thriving community that merges the worlds of sports, finance, and business development. We believe that the sports industry offers a unique environment for entrepreneurial growth, and we seek to equip students with the skills and opportunities necessary to succeed in this evolving space. MSVG emphasizes hands-on learning and experience through partnerships with notable innovators and investors including Bruin Capital, The Collectiv, & Sharp Alpha VC. 

Mission:

Statistics and data analysis are the future of sports. More so than ever before, teams in every sport use data to make personnel decisions and devise winning strategies. Members of MSAS have the opportunity to learn about how teams do this analysis, find peers for collaboration on research projects, talk to professionals within the field, and build their resume with skills attractive to franchises, agencies, and other sports organizations. We offer technical skill tutorials in R, Python, and SQL to improve member coding skills to be prepared to present for our annual Michigan Sports Analytics Society Symposium in the spring. 

 

Content coming soon!

Members of MWESE

Mission: Uplift women pursuing careers in the sport and entertainment industries through an unwavering dedication to community, intention, and exploration.

The Michigan Women Empowered in Sports & Entertainment (MWESE) was founded in 2017 and is dedicated to fostering a strong sense of community, promoting personal growth, and advancing professional development among women students interested in sports and entertainment professional roles. Through our unwavering dedication to the values of community, intention, and exploration, MWESE has cultivated a supportive and enriching environment where young women can forge meaningful connections with peers and industry leaders alike. At MWESE, we are committed to providing our members with valuable opportunities that include personalized networking, robust mentorship programs, inspiring speaker events, and engaging roundtable discussions. By becoming part of MWESE, members gain access to an empowering community that champions their success in the competitive realms of sports and entertainment. Female undergraduate students from all majors are encouraged to join MWESE and benefit from our impactful programming, which is meticulously designed to nurture the next generation of female leaders.

 

Members of MYSI

Mission: The Michigan Youth Sports Initiative (MYSI) will assess the inequalities in sports due to the pay-to-play costs that hinder aspiring young athletes from participating in organized sports.

Michigan Youth Sports Initiative (MYSI) is a 501(c)(3) nonprofit organization and school organization dedicated to breaking down financial barriers that prevent children from participating in organized sports. We provide funding, resources, and mentorship to ensure all kids - regardless of income - have access to structured sports opportunities. By sponsoring youth teams in local basketball, football, and soccer leagues and partnering with local schools to enhance their sports programs, MYSI fosters leadership, teamwork, and personal growth. We believe every child deserves the chance to play, develop, and thrive through sports.

SBA members visiting Google Ireland

Mission: Connecting, educating, and inspiring the future “leaders and best” of sport.

Sport Business Association (SBA) at the University of Michigan is the largest undergraduate student-led sport business organization in the country, dedicated to fostering the next generation of leaders in the sport business industry. Through professional development, networking opportunities, and experiential learning, SBA provides students access to industry executives, career-building workshops, and immersive employer treks to major sports markets such as New York, Los Angeles, and international destinations.
SBA’s programming includes exclusive speaker panels with top executives, Sport Business Association Journal (SBAJ)—a student-led publication analyzing industry trends—and an alumni mentorship program connecting students with Michigan graduates in the field. Whether students aspire to work in team operations, marketing, sponsorship, or analytics, SBA offers the resources and connections to help members gain real-world experience and advance their careers in sports business.