SM 439
Course Info
Course Name
Sponsorship Linked Marketing
Credit Hours
3
Term
As Arranged
Fall
Winter
Instructor
RO Name
Spnsrshp Lnkd Mrktng
Level
Undergraduate
Description
The central goal of this course is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship-linked marketing. Various areas of sponsorship will be considered including sports, arts, and causes. Although a managerial perspective of the sponsor will be maintained, views from both the sponsor and sponsee will be considered. The course takes an integrated marketing communications perspective and treats sponsorship as a contributor to an overall communications platform. In the process of developing this understanding the course will utilize basic concepts across a number of disciplines in an integrative fashion.
This elective counts towards both concentrations.
Prerequisites
Advisory prerequisite: SM 246.
Component
LEC