Designed for students who have been exposed to introductory marketing, this course offers a thorough introduction to the basic elements of the promotional mix; the strategic planning process for advertising; segmentation and positioning; media planning; and publicity management. Students will be challenged to interpret these marketing concepts and to formulate creative applications to the sport and fitness marketing industry.

This elective is specific to the SM Marketing & Management Path (Path 1). All students must take at least three credits that are specific to their undeclared track.