SM 454
Course Info
Course Name
Sport Marketing Analytics
Credit Hours
3
Term
As Arranged
Fall
Winter
Instructor
RO Name
SportMarketingAnaly
Level
Undergraduate
Description
The objective for this course is to learn how to use the Nielsen databases to analyze sport markets. Ultimately, students should be able to analyze the data to identify marketing opportunities and prepare proposals for clients.
This elective counts towards both concentrations.
Prerequisites
Advisory: (SOC 210 or STATS 250 or STATS 280 or 400-level STATS course) and SM 238, SM 241, SM 249
Component
LEC