The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Nikolas Webster, PhD
Areas of Interest
Psychology of sport fans; sport consumer behavior; sport entrepreneurship; sports, tourism, & economic development
Mark Rosentraub, PhD
Areas of Interest
Economic, community, and social development; urban policy, management, and administration; public finance; the economics and management of sports; tourism, amenities, social and economic development...
Stefan Szymanski, PhD
Areas of Interest
Sports management and economics; sport history, culture and society; European sport and the internationalization of sport; international sports federations and the governance of sport.
Zachary Binkley, PhD
Areas of Interest
Sport data and analytics, innovation, and Web3 technology
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